The World Dating Partners system ("Cupid") was designed and created by Hewlett Packard as the first fully expandable and fully redundant managed service, with peripheral hardware surrounding a managed 30 server system. Connected to the main backbone in London's Docklands, with multiple provider access, it uses the highest speeds and shortest routing worldwide. Its infallibility ensures that all of its programs are fully protected, secure and remain online at all times.

All programs are auto-mirrored and load balanced to ensure that members and partners always have an equal share of speed and reliability. The program both splits databases and runs them in parallel, which means that all affiliated sites are being constantly and seamlessly upgraded and simultaneously updated, without interruption. When new tools and features are loaded, they are available to all partners instantly.

All back-end administration is run through our fully owned multi-layered oracle system which develops analytical, statistical and demographic information. This provides accurate self-analyzing site data, which in turn produces invaluable results, data and information for each partner as part of their administration control center.

We do not rely on outside statistical programs. All information is gathered within the Cupid intelligence system, facilitating speedy cross-referencing of data against other local and gathered information. This process provides all the necessary data for our partners to simply and easily review the performance of their sites, and to market them with maximum effectiveness and profitability.